74 percent of american citizens use Facebook. In the last several years the beast that is social media has been growing by leaps and bounds. Because of the spread of people on my friends list on Facebook, I have seen a lot of memes coming from the Bernie 2016 campaign. This has sparked my curiosity about Sanders's campaign(which means the memes have already been effective in some way...) My question is: how are the 2016 presidential candidates utilizing Facebook memes in their bid for election? Is it only Bernie Sanders that is pumping out memes to take advantage of what is basically free advertising, or are there other candidates doing the same thing? How do the many campaign strategies differ from each other in terms of their use of social media?
I intend to create a google site that serves as a social media centered guide to the 2016 presidential campaign. I will look at the social profiles of these candidates and analyzing their use of use of memes and posts to reach a high viewer base. I will be attempting to look at how "effective" these campaigns are.
In addition to looking at the 2016 campaign, I will be researching the presidential campaigns of 2012 and 2008 to see how these trends worked in previous years.
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